The ill-advised marketing link with Dylan Mulvaney remains
the gift that keeps on giving
Second quarter results on Anheuser Busch were released today
to show former Bud Light drinkers are still unforgiving
Revenue in the U.S. fell 10.5% and EBITDA a whopping 28.2 %
Clearly the boycott is still there and former Bud Light
drinkers outrage did not relent
Anheuser Busch in response to the sales and earnings decline
has given 2% of its work force pink slips
While the president of Bud Light responsible for the fiasco is still at the helm
of the Bud Light ship
Sales of Anheuser Busch brands Budweiser, Stella Artois and Corona not
tarnished by the Dylan Mulvaney blight
Have increased 18.4% to not share Bud Light’s plight
In remarks of AB’s CEO Michel
Doukeris which seem hard to believe
In a survey of 170,000 consumers he stated a majority of supporters of the
brand was achieved
When added to
neutral the percent rose to 80 percent
But like beer
commercials the cans are held, pored, and admired but the beer to an open mouth
never sent
And the focus was on enjoying Bud Light without debate, having Bud Light focus
on beer
And as a sponsor focus on the NFL, Folds of Honor and music appear
Events most
consumers love with a certain patriotic ring
And cultural issues like LGBTQ pride to the debate do not bring
© 8/3/2023 Michael
P. Ridley aka The Alaskanpoet
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