We
live in a world in the developed countries where obesity and overweight is on
the rise
And
marketing requires that the customer is always right against whom one never
demonizes
If
you thought the second line was true you are in for a big surprise
Revolve
a high priced fashion chain for marketing stupidity wins the prize
It’s
selling for $168 a high priced sweatshirt that calls its customers to the logo
heed
“Being
fat is not beautiful it’s an excuse” the message reads
No
woman who is overweight or obese is going to shell out bucks
That
slams her body that when it comes to beauty she’s out of luck
60%
of women in the U.S. are obese or overweight
When
it comes to buying Revolve products most
would rather wait
©
September 13, 2018 Michael P. Ridley aka the Alaskanpoet
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