Tuesday, September 11, 2018

Nike Blew It In Kaepernick For Just Do It

Nike as a private company has the right to its spokesperson for its products chose
But in selecting Collin Kaepernick in the marketplace it deserves to lose
He is the new face of Just Do It an epitome of sacrifice
What did he lose by kneeling certainly not his life
We all can agree that police and black interaction too many times is not the best
Too often under similar circumstances whites are not subject to death or arrest
But kneeling during the national anthem is so far removed from getting divergent views to agree
How could Kaepernick and Nike the fans viewing the protest as insulting the flag not foresee?
The NFL is on a ratings spiral downward as the fans express their disgust
As soon TV ad revenue will be also downward to adjust
On the day of remembrance for the 9/11 attacks Nike might well heed the advice of Mike Rowe
If they are serious about fighting off Adidas’ increased sales blows
If you want a hero select the face of Tom Burnett, a passenger on Flight 93
Who led passengers in a fight to overcome the cockpit to divert their attack on Washington, D.C.
Last words on the phone to his  wife “We are going to do something”
Then charge to the cockpit knowing a crash would soon their death bring
A worthy example of “Just Do It”
A reminder that Americans will not quit
© September 11, 2018 Michael P. Ridley

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