Nike Blew It In Kaepernick For Just Do It

Nike as a private company has the right to its spokesperson for its products chose

But in selecting Collin Kaepernick in the marketplace it deserves to lose

He is the new face of Just Do It an epitome of sacrifice

What did he lose by kneeling certainly not his life

We all can agree that police and black interaction too many times is not the best

Too often under similar circumstances whites are not subject to death or arrest

But kneeling during the national anthem is so far removed from getting divergent views to agree

How could Kaepernick and Nike the fans viewing the protest as insulting the flag not foresee?

The NFL is on a ratings spiral downward as the fans express their disgust

As soon TV ad revenue will be also downward to adjust

On the day of remembrance for the 9/11 attacks Nike might well heed the advice of Mike Rowe

If they are serious about fighting off Adidas’ increased sales blows

If you want a hero select the face of Tom Burnett, a passenger on Flight 93

Who led passengers in a fight to overcome the cockpit to divert their attack on Washington, D.C.

Last words on the phone to his  wife “We are going to do something”

Then charge to the cockpit knowing a crash would soon their death bring

A worthy example of “Just Do It”

A reminder that Americans will not quit

© September 11, 2018 Michael P. Ridley