Bud Light sales are still on the decline
The company’s partnership with TG Mulvaney was a marketing mistake of the worst
kind
The marketing decision normally takes into account
The company’s customers’ likes and dislikes before an ad campaign the company
mounts
Bud Light sales are in the tank
If we were playing golf Bud has flubbed an errant shank
What beer drinker in their right mind
Would want to quaff a brew with a TG with male equipment to find
The news today from Smirnoff comes as a surprise
Leaving us to wonder if another brand demise
This vodka maker is partnering with LaQueene
A TG activist who was removed from the Texas Capitol after a protest scene
Not sure if the folks at Smirnoff have been following Bud
Light’s self-inflicted wounds
Maybe they believe vodka drinkers are not like beer drinkers
and dance to a more refined tune
Or maybe vodka drinkers link their actions to the Russian Reds
Agitation and protests to move forward to push TG’s acceptance ahead
Time will tell if Smirnoff’s move will be a Bud Light repeat
Whether targeting the TG community will be a win not a defeat
© May 5, 2023 Michael P. Ridley aka The Alaskanpoet
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